Independent Thought is a lifecoaching company. Lifecoaches work with you personally to help re-discover your motivation and enthusiasm to make changes in life.
   Independent Thought initially approached Duo to design stationery; later this was developed into a website, leaflets and an awareness-generating poster campaign.

Identity.

Lowercase, soft-edged letterforms were combined with a bright palette to create this friendly style.

Website.

Independent Thought then asked us to design and implement a website. We were keen to bring a human element to the website, so chose to photograph the founding lifecoach for the homepage.

Booklet.

Independent Thought wanted a booklet detailing costs and services. It needed to be easily updated and was to be produced at little expense. Duo used clever folding to produce a pocket-sized booklet that could be produced by photocopying onto coloured paper.

Posters.

The bold, simple writing style used for the booklet was developed with a set of vibrant posters. Each poster carries a different call to action.