Palliser Industries globally source and distribute industrial equipment. They came to Duo for an updated identity and also a website for the main office, which is based in Calgary.

Identity.

We were asked only to retain the typeface from the existing logotype, to which we added a strapline to better explain the service Palliser offers. We also highlighted Palliser Industries' Canadian origins with the introduction of a Maple Leaf and a colour palette inspired by the national flag.

Website.

The Canadian flag idea was developed further with the use of a graphically strong banding device to house the technical information. A clear heirarchy was developed to aid navigation of the many items the company sources.